Google Ads is harder than most experts admit. I know. I train them.
Audits, training, hiring, and direct management for in-house marketers and small business owners who need their Google Ads to actually pull weight.
Most of the people who land here are in one of three spots.
You inherited a Google Ads account from someone who left, and the only thing you know for sure is that your boss is going to ask how it's doing. You can pull the reports. You can't tell if the numbers are good.
Or you're the business owner. You've been paying an agency for a year. The reports look professional. The phone is not ringing more. When you ask why, you get a slide deck.
Or you're trying to learn this thing on the fly because nobody else at the company knows it either. You've watched the YouTube videos. You've taken the certifications. You still wake up at 2am wondering if your bid strategy is bleeding budget.
All three of you have the same problem: there is nobody in the building who can tell you the truth about your account.
That's what I do.
Four ways in. Pick the one that matches where you are.
Audit My Google Ads Account
A line-by-line look at what your account is doing, what it's costing you, and what to fix first. Honest, not a sales pitch.
Manage My Google Ads
A small number of accounts I run directly. $2,000/month minimum or 20% of ad spend on a declining scale, whichever is greater. Limited capacity by design.
Train My In-House Team
Workshops, ongoing coaching, and standards your team can actually use. For the marketing manager who's learning fast and the boss who needs them to learn faster.
Hire a Google Ads Expert
You shouldn't have to interview ten people to find out which one knows what they're doing. I'll help you find the one, vet the rest, and write the role so the right person sees it.
Service businesses, lead gen, and the teams running their own Google Ads.
I work mostly with service businesses and lead generation companies. Home services, professional services, B2B, healthcare, anything where the goal is a phone call, a form fill, or a booked appointment.
I also work with marketing agencies running Google Ads for their clients, and with PPC managers who don't have a senior to lean on.
I do not work with ecommerce. There are people who specialize in that. I will happily send you to one of them.
Ten years in Google Ads. One promise: I'll tell you the truth.
I've been in the Google Ads and PPC agency space since 2016. I've helped more than 30 agencies and worked across over 1,000 accounts, from small local budgets to accounts spending millions. I've trained people who have never opened an ad account and coached experts with more than a decade of experience. I live in southwest Missouri with my wife and five kids.
When something in your account is broken, I want to be the person you call first.
Different problem? I probably built something for it.
If you're a PPC agency founder trying to get out of the weeds in your own shop, the diagnostic at FounderFreedom is built for you.
If you're a freelance Google Ads manager and your accounts are running you instead of the other way around, EasyPPC is the task management tool I built for it. Pre-built task lists, swipe files, negative keyword libraries, and two free seats so you can bring in a contractor without buying them their own subscription. $14.99 a month.
If your real problem is upstream of Google Ads (you're not sure who your ideal customer is, or what they're doing in the months before they ever search your name), see Experience Labs.
Want a second set of eyes on your account?
Thirty minutes. No pitch. We look at the account together and you walk away with something useful whether or not we work together after that.
Book a free 30-minute call