Newsletter Archive

I uploaded 133,000+ words of my content to Chat GPT to see how well it could replace me.  I was surprised to find that it still drew a lot from the generative capabilities after I had added so much...

In my first marketing agency job, I asked a lot of questions. Like, a lot of questions… I knew about marketing theory, but not about the actual application. I wanted to learn all I could. Everyone...

So you’re charging $1000/mo for Google Ads management and you’ve got 20 clients and 2 employees on the PPC team: an ad manager and an account manager. The problem is, you’re paying $12k in labor...

I’ve managed hundreds of Google Ads accounts for franchises, ranging from corporate accounts to accounts corporate didn’t know about. I’ve seen them created and managed in lots of different ways,...

Have you ever seen people arguing about which is better, Google Ads or Meta? It’s a heated, ongoing debate that thoroughly misses the point. Comparing Google and Meta Ads is like comparing an SUV to...

Several years ago, I attended a digital marketing conference and was very excited to attend the Google Ads sessions. I distinctly remember one session in which the expert was sharing how he was...

  The following is an excerpt on designing a leadership team intentionally from my Agency Overhaul book.   For context, it takes place after discussing human psychology and the ideal agency...

Every time I was called into my manager’s office I was terrified that this would be the time they fired me. I had no reason to think so, of course. My performance was excellent, clients loved me and...

When I started my own marketing agency, I was blessed to work on a wide variety of accounts. I worked on accounts for friends that only spent $50 and were done (Kickstarter, they were funded, very...

Over the years, I’ve hired or helped hire a lot of virtual assistants (VAs). I’ve seen some VAs absolutely crush it and others that had me questioning my sanity. As I mentioned in the last issue on...

I’ve made a lot of mistakes in hiring Google Ads managers. People told me to hire for personality and train the skills, but I went overboard and hired unqualified people who were nice. I’ve hired...

If I could just make myself do everything I know I should do, I would be unstoppable. And yet… I watch videos by Alex Hormozi, Gary Vaynerchuk, Alen Sultanic, and other heavy hitters in marketing. ...

There is an often overlooked factor in combating employee turnover. Some agency owners hold the view that an employee should be happy with compensation. They believe those who want or claim to need...

Enjoy this podcast interview I gave on the 10x Marketer Podcast. Watch/Listen To The Interview Next week we'll get back to our regularly scheduled program. Thanks so much for sticking with me!...

Anyone who has owned a marketing agency for any length of time can attest to the value of referrals. Referrals are the number one source of client acquisition for most agencies and many agencies...

I’ve seen a lot of people talking about AI in agencies, recessions, and future-proofing, so I want to share my thoughts on what it actually means to protect your agency against anything that may...

Last week we talked about Lead Gen vs Ecommerce accounts and which is better. A ton of agencies love ecommerce because of the scalable budgets and the ability to directly monitor sales revenue from...

There are so many ways to start and run a marketing agency that I couldn’t begin to list half of them. I’ve consulted with agencies that only help a single industry (a type of niching) and I’ve...

A lot of marketing agencies struggle with pricing strategy. I get questions all the time about “how much we should charge for this” or “if we charge more, will we lose sales?”. I’ve certainly fallen...

Select The Best Channel For Each Point Of The Customer Journey We’ve covered the Market (customer understanding), we’ve covered the Offer (how you help), and we’ve covered the Message (landing page...

Show Them You Understand Them Understanding your client’s customers and crafting the perfect offers makes no difference if you don’t communicate it to the market effectively. The whole point in...

Give Them What They Want (Your Client’s Offer) This is one of the most popular topics in the business world right now. Hormozi popularized the offer because he demystified it and made it simple. He...

The biggest factor in client retention is account performance. If you can’t get results for your clients, they won’t stay. It doesn’t matter how nice you are or how well you communicate (the second...

Imagine you’re building a marketing agency (shouldn’t be too hard to imagine) and you’ve just hired your 17th employee. You’ve got an office manager, an admin, two sales reps, a paid search...

I don’t generally help agencies with client acquisition. By the time an agency needs to work with me, acquisition is not their main problem. They struggle more with keeping the clients they have, or...

My first consulting engagement was helping an SEO agency overhaul their PPC service. They were (and still are) amazing at SEO and Web Design, but didn’t know what they were doing with PPC. The only...

As a Paid Search Director for an agency with a relatively young PPC Service, I was tasked with auditing all of our accounts. Each account was to receive an audit once per month on top of regular...

A PPC Agency is only as good as the clients they serve allow them to be. I’ve said many a time that Google Ads doesn’t help companies grow on its own. After last week’s issue, I should revise that...

Most marketing agencies don’t do much to help their clients’ businesses grow.  Harsh, but true.  Especially when it comes to PPC agencies, the business growth generated is usually relegated to...

“...most executives will take a look, realize the difficulty in interpretation in 15 – 20 seconds, and go back to shooting from the gut. Even if the report has hidden gold.”- Avinash Kaushik (Former...