The Google Ads coach for situations tutorials don't cover.
Ten years in Google Ads · 30+ agencies · 1,000+ accounts · Startups to billion-dollar companies
One-on-one coaching calls for ad managers, marketing managers, and PPC professionals who need a real answer, not another article. $350 per call, invoiced only in weeks where we meet.
Book a free 30-minute callYou got thrown in over your head
Your agency got fired, someone quit, you got promoted. Now you're responsible for a budget you weren't touching two months ago. You need answers you can act on, not a 10-hour course to get through first.
You're new and building the skill in real time
Six to twelve months in. You know enough not to blow things up. But you're making decisions on feel, and you know there's a ceiling on how long that works. You have questions you'd ask a senior manager, if you had one.
You inherited an account after an agency exit
The relationship ended badly, the previous team left, and now you're holding an account you didn't build. Everything looks clean on the surface. You don't know what's running on autopilot that's going to bite you in sixty days.
You're experienced but you've hit a ceiling
You know how to run accounts. What you don't know is why performance stalls at a certain scale, or what the next move is when you've already tried everything in your playbook. You want someone to pressure-test your thinking before you make a call you can't undo.
How it works
One call, whenever you need it. Weekly, biweekly, or monthly. You bring the questions. We work through them.
The format is unstructured by design. You might pull up a search terms report and ask whether your negatives are doing what you think they're doing. You might walk me through a bid strategy decision you're not confident in. You might have one question you've been sitting on for a month or six questions from the last two days. Any of it works.
No agenda to prepare. No homework between calls unless you want it. Just bring what's actually in front of you.
Why it works
Most Google Ads coaches teach you the platform. This is different, because the problems that actually cost money rarely look like what the tutorials describe.
Ryan has spent ten years as the person agencies call when accounts are in trouble. He has worked inside more than 30 agencies and across over 1,000 accounts, from small local budgets to accounts spending millions, across home services, professional services, B2B, healthcare, and other verticals. He has trained people who have never opened an ad account and coached practitioners with more than a decade of experience. He has been the account manager, the agency consultant, and the person brought in to figure out why an account that should be working isn't.
What that means for you: whatever you're sitting on has probably come up before, in a different account, at a different scale. The answer exists. The call is how you get it.
What we'll cover
Whatever is on your plate. Campaign structure decisions. Bid strategy logic. Conversion tracking problems. What to present to a skeptical manager or a nervous client. Whether to restructure something or leave it alone. Why performance changed without an obvious cause. How to handle an account type you haven't run before.
No question is too basic. No situation is too complicated. If I don't know the answer, I'll tell you what I'd do to find it.
What it costs
$350 per call. Invoiced on Monday of any week where a session is scheduled. Skip a week and there's nothing to pay. No retainer, no monthly minimum, no penalty for pausing.
Weekly, biweekly, or monthly. You pick the cadence and can adjust it at any time.
What does a Google Ads coaching call actually cover?
Every call is different. You set the agenda and bring whatever is in front of you that week. But the situations that come up most often: Performance Max troubleshooting and whether to keep it running or reset the learning phase. Budget decisions, specifically when to scale and how fast without triggering overspend. Search term report reviews and negative keyword decisions. Bidding strategy questions when Smart Bidding is not performing the way you expected. Conversion tracking verification, whether your events are firing correctly and whether the numbers in your account can actually be trusted. How to read a month-over-month dip and know whether the problem is in your account or something external. Campaign structure questions, whether to consolidate or split. And how to present account performance to someone who does not live in the platform.
What does a Google Ads coach do?
A Google Ads coach works through real account situations with you on a standing one-on-one call. Unlike training, which teaches platform fundamentals, coaching is situational: you bring the specific problem in front of you right now and get a direct answer from someone who has seen it before. You set the agenda. The call covers whatever is most pressing that week.
How much does Google Ads coaching cost?
Ryan Baker charges $350 per call for 1-on-1 Google Ads coaching. Calls are invoiced on Mondays in any week where a session is scheduled. There is no monthly retainer and no minimum commitment. If you skip a week, there is no charge.
What is the difference between a Google Ads coach and Google Ads training?
Training is structured learning: how the auction works, campaign setup, conversion tracking, bid strategy. Coaching is situational: you have an account in front of you with a problem you have not seen before, and you need someone who has. Most people who reach out for coaching do not need to be taught the platform. They need a second opinion from someone who has seen more accounts than they have.
How often should I schedule Google Ads coaching calls?
It depends on where you are and how fast your accounts move. Ad managers working through a turbulent period or a new batch of accounts tend to benefit from weekly calls. Those who have things mostly under control but want a standing check-in tend to do biweekly. Monthly works for experienced managers who want a periodic pressure test. You can shift the cadence at any time.
"I'm deeply grateful for the months I've spent learning Google Ads under Ryan's guidance. He has a gift for making a complex, high-stakes platform feel approachable and strategic. Ryan goes far beyond explaining what to do. He teaches how to think while empowering you to confidently manage and optimize your own account. His patience, clarity, and investment in my growth have made a lasting impact."
"Ryan has helped me improve my processes and client communication on three of my accounts this year. His system for auditing new clients has saved me 5+ hours per client AND improved the quality of my audits. Implementing this has given me much more confidence in making recommendations to my clients."
"Ryan is a fantastic teacher, patient and thorough. For anyone trying to learn and navigate the world of Google Ads, I cannot recommend his expertise enough."