Newsletter Archive
17 – Fully-Remote Employee Retention
Have you ever been in a long-distance relationship? The reason they’re considered so hard is because you don’t get to spend time with your significant other. You can call them and make the...
16 – How To Increase Your Agency’s Rates
As agencies grow, they naturally raise their rates to reflect the higher demand for their services and, hopefully, the higher value they can provide. However, many agency owners are sentimental when...
15 – Company Culture & How To Approach It
Company culture is a joke and employees are the punch line. Hard work. Integrity. Curiosity. Fun… There are a lot of words that people throw out when discussing company culture and they tend to be...
14 – How To Measure Employee Bandwidth
If you’ve followed me for any length of time, you may know that I am a huge proponent of improving employee experience. EX, as it’s sometimes called, can increase profitability by increasing...
13 – How To Measure & Increase Profitability In Your Agency
I’m going to keep this as short and tactical as possible so you can take this process step-by-step, execute, and see results in your agency. I don’t have to explain to you how important profit...
12 – Onboarding & Client Retention
We’ve talked over and over about how important client retention is, but it’s hard to quickly and clearly articulate how to retain clients. It’s all too easy to think “I’ll just get great performance...
11 – 3 Ways To Increase Client Retention
Client retention is a huge factor for agency success. Agencies that can acquire a lot of clients quickly look great on the outside, but they crash and burn hard when jaded clients start dropping...
10 – The Assessment I Use & Why
Behavioral assessments are, as covered last week, a valuable way to understand your prospects, employees, fellow leadership, family, etc. There are tons of different behavioral assessments out...
9 – How Behavioral Assessments Can Help Your Agency
People are obsessed with personality profiles and behavioral assessments. Sit in enough coffee shops or scroll through enough social media posts and you’ll find people explaining behavior they’ve...
8 – How To Create Content For Your Agency
One of the biggest problems with getting new clients for your marketing agency is the overwhelm prospective clients feel when looking for a marketing agency. Most marketing agencies look the same...
7 – Hiring Great Help For Your Marketing Agency
They say experience is the best teacher, but only fools learn from experience. With this saying in mind, I feel confident in telling you that I have definitely been a fool more times than not. I...
6 – Marketing Your Own Agency
Either the cobbler's children have no shoes or their shoes look terrible. Like uncomfortable crocs, these poor children would be better off barefoot. That's the classic issue with marketing...
5 – The Agency Easy Button
The "Easy Button" For AgenciesThere is an "Easy Button" for agencies that makes everything easier. It's a magic bullet in a world with no magic bullets. To tell you what it is, I'm going to use a...
4 – Process Adoption
Process Adoption: How To Solve The DilemmaProcess adoption is a tricky issue that plagues most marketing agencies. To make matters worse, searching for help does not bring up a lot of useful...
3 – The Third Pillar
The 3 Pillars Of Running A Successful Marketing Agency: Pillar 3I have a friend that used to run a white-label web design agency. He had two clients that were frustrating to work with. I'll tell...
2 – The Second Pillar
The 3 Pillars Of Running A Successful Marketing Agency: Pillar 2"We're really happy with the results you've helped us get, but we believe we're ready to work with a bigger agency." The agency I was...
1 – The First Pillar
The 3 Pillars Of Running A Successful Marketing Agency: Pillar 1"We really thought you'd be with us longer..." The CEO was shocked that I was leaving. After providing white-label Google Ads...