Newsletter Archive

Anyone who has owned a marketing agency for any length of time can attest to the value of referrals. Referrals are the number one source of client acquisition for most agencies and many agencies...

I’ve seen a lot of people talking about AI in agencies, recessions, and future-proofing, so I want to share my thoughts on what it actually means to protect your agency against anything that may...

Last week we talked about Lead Gen vs Ecommerce accounts and which is better. A ton of agencies love ecommerce because of the scalable budgets and the ability to directly monitor sales revenue from...

There are so many ways to start and run a marketing agency that I couldn’t begin to list half of them. I’ve consulted with agencies that only help a single industry (a type of niching) and I’ve...

A lot of marketing agencies struggle with pricing strategy. I get questions all the time about “how much we should charge for this” or “if we charge more, will we lose sales?”. I’ve certainly fallen...

Select The Best Channel For Each Point Of The Customer Journey We’ve covered the Market (customer understanding), we’ve covered the Offer (how you help), and we’ve covered the Message (landing page...

Show Them You Understand Them Understanding your client’s customers and crafting the perfect offers makes no difference if you don’t communicate it to the market effectively. The whole point in...

Give Them What They Want (Your Client’s Offer) This is one of the most popular topics in the business world right now. Hormozi popularized the offer because he demystified it and made it simple. He...

The biggest factor in client retention is account performance. If you can’t get results for your clients, they won’t stay. It doesn’t matter how nice you are or how well you communicate (the second...

Imagine you’re building a marketing agency (shouldn’t be too hard to imagine) and you’ve just hired your 17th employee. You’ve got an office manager, an admin, two sales reps, a paid search...

I don’t generally help agencies with client acquisition. By the time an agency needs to work with me, acquisition is not their main problem. They struggle more with keeping the clients they have, or...

My first consulting engagement was helping an SEO agency overhaul their PPC service. They were (and still are) amazing at SEO and Web Design, but didn’t know what they were doing with PPC. The only...

As a Paid Search Director for an agency with a relatively young PPC Service, I was tasked with auditing all of our accounts. Each account was to receive an audit once per month on top of regular...

A PPC Agency is only as good as the clients they serve allow them to be. I’ve said many a time that Google Ads doesn’t help companies grow on its own. After last week’s issue, I should revise that...

Most marketing agencies don’t do much to help their clients’ businesses grow.  Harsh, but true.  Especially when it comes to PPC agencies, the business growth generated is usually relegated to...

“...most executives will take a look, realize the difficulty in interpretation in 15 – 20 seconds, and go back to shooting from the gut. Even if the report has hidden gold.”- Avinash Kaushik (Former...

Have you ever been in a long-distance relationship? The reason they’re considered so hard is because you don’t get to spend time with your significant other. You can call them and make the...

As agencies grow, they naturally raise their rates to reflect the higher demand for their services and, hopefully, the higher value they can provide. However, many agency owners are sentimental when...

Company culture is a joke and employees are the punch line. Hard work. Integrity. Curiosity. Fun…  There are a lot of words that people throw out when discussing company culture and they tend to be...

If you’ve followed me for any length of time, you may know that I am a huge proponent of improving employee experience. EX, as it’s sometimes called, can increase profitability by increasing...

I’m going to keep this as short and tactical as possible so you can take this process step-by-step, execute, and see results in your agency. I don’t have to explain to you how important profit...

We’ve talked over and over about how important client retention is, but it’s hard to quickly and clearly articulate how to retain clients. It’s all too easy to think “I’ll just get great performance...

Client retention is a huge factor for agency success. Agencies that can acquire a lot of clients quickly look great on the outside, but they crash and burn hard when jaded clients start dropping...

Behavioral assessments are, as covered last week, a valuable way to understand your prospects, employees, fellow leadership, family, etc. There are tons of different behavioral assessments out...

People are obsessed with personality profiles and behavioral assessments.  Sit in enough coffee shops or scroll through enough social media posts and you’ll find people explaining behavior they’ve...

One of the biggest problems with getting new clients for your marketing agency is the overwhelm prospective clients feel when looking for a marketing agency.  Most marketing agencies look the same...

They say experience is the best teacher, but only fools learn from experience.  With this saying in mind, I feel confident in telling you that I have definitely been a fool more times than not.  I...

Either the cobbler's children have no shoes or their shoes look terrible.  Like uncomfortable crocs, these poor children would be better off barefoot. That's the classic issue with marketing...

The "Easy Button" For AgenciesThere is an "Easy Button" for agencies that makes everything easier.  It's a magic bullet in a world with no magic bullets. To tell you what it is, I'm going to use a...

Process Adoption: How To Solve The DilemmaProcess adoption is a tricky issue that plagues most marketing agencies. To make matters worse, searching for help does not bring up a lot of useful...