Ryan Baker. Ten years in Google Ads. The person other experts call.
Ten years in the platform. More than 30 agencies. Over 1,000 accounts, from startups to billion-dollar companies.
The short version
I've been in the Google Ads and PPC agency space since 2016. In that time I've worked across more than 1,000 accounts in home services, professional services, B2B, healthcare, and a few industries I'm still not sure how I ended up in. Small local budgets and accounts spending millions. Startups and billion-dollar companies.
I've helped more than 30 agencies build, fix, or scale their Google Ads work. I've trained people who have never opened an ad account and coached experts with more than a decade of experience.
I also work as a subject matter expert on court cases involving Google Ads. When an attorney needs someone who can read an account, explain how the platform works, and put it in writing in a way the other side can't easily poke holes in, that's me.
I live in southwest Missouri with my wife and five kids. When I'm not in an account I'm in a church pew, a coffee shop, a board game, or a fantasy novel.
Why Kingly Consulting exists
I started this company because I kept watching good businesses get hurt by bad Google Ads work.
Agencies that took the money and ran reports. Freelancers who didn't know what they didn't know. In-house marketers thrown into the deep end with no senior to ask. Business owners who couldn't tell the difference between an account that was working and an account that was spending.
The market is full of people who will sell you Google Ads services. It's much shorter on people who will tell you the truth about your account.
I want to be on the short list.
What else I run
FounderFreedom.app is the diagnostic platform I built for PPC agency founders who are stuck in their own shop. If you run a marketing agency and you're working too many hours for too little money, that's where to start.
EasyPPC.app is the task management app I built for freelance Google Ads managers. Pre-built task lists, swipe files, negative keyword libraries, and two free seats so you can pull in a contractor without paying for their seat. $14.99 a month.
ExperienceLabs.io is the venture I run for B2B journey mapping and ICP development, for marketing teams whose biggest problem is upstream of Google Ads.
Kingly Consulting is where I do the Google Ads work. The others exist because the same people kept asking me to solve the next problem, and eventually it made more sense to give those problems their own homes.