Find out what your Google Ads account is actually doing.

Who this is for

You're paying for Google Ads. Maybe an agency runs it. Maybe someone on your team runs it. Maybe you run it yourself in the gaps between everything else you do.

You don't know if it's working.

You suspect it isn't, because the leads aren't there, or because the cost per lead keeps creeping, or because every time you ask a question the answer feels designed to keep you from asking another one.

You don't need someone to defend the account. You need someone to tell you the truth about it.

What you get

A full audit of your Google Ads account covering:

• Campaign structure and what it's actually optimizing for
• Keyword and search term coverage, including the negatives that should be there and aren't
• Conversion tracking accuracy (this is the one that bites people)
• Audiences, bid strategy, and budget allocation
• Landing page alignment with the ad and the search intent
• Anything outside the account that's quietly costing you money

You also get a written report. Plain English. Prioritized. Ranked by what's costing you the most right now versus what you can leave alone for 90 days.

If you want, we walk through the report on a call so you can ask questions and I can explain why each thing made the list.

What it costs

The audit is a flat fee. Pricing depends on account size and complexity. We'll quote you on the discovery call.

Most clients recover the cost in wasted ad spend within the first 60 days of acting on the report. Some recover it the first week, because conversion tracking was double-counting and the agency was billing on inflated numbers.

What I won't do

I won't audit your account and then immediately try to sell you on managing it. If the audit makes the case that you should hire me to manage it, I'll say so. If the audit makes the case that you should keep your current setup and just fix three things, I'll say that too.

The audit is the deliverable. What you do next is up to you.

If the problem isn't actually in the account

Sometimes the audit reveals that the ads are doing fine and the problem is upstream. You're targeting the wrong customer, or your messaging promises something the experience doesn't keep, or your sales process drops the leads before they can convert.

When that's the case I'll tell you, and if it's a fit I'll route you to ExperienceLabs.io, the venture I run for B2B journey mapping and ICP work.