Build a Google Ads team that doesn't need an agency to hold its hand.

Who this is for

You're a marketing director, a marketing manager, or a business owner with one or two people running paid search internally. They're smart. They're motivated. They are missing pieces, and nobody at the company has the pieces to give them.

You don't want to hire an agency. You either tried that and got burned, or you want the institutional knowledge to live inside your four walls.

You want your in-house team to be as good as the best agency. The hard part is that nobody is teaching them how.

What you get

Training comes in three flavors that work alone or together.

Workshops

Live, on Zoom or on-site. Sessions on account structure, conversion tracking, keyword research and negatives, bid strategy, ad copy testing, reporting to executives, and the things that bite people in the second year of running an account.

Ongoing coaching

Standing weekly or biweekly calls where they bring real questions about real accounts and walk out with answers. The same coaching format that's let solo PPC managers triple their account portfolio without losing their evenings.

Written standards

Naming conventions, QA checklists, weekly and monthly cadences, escalation criteria for when to ask for help. The stuff that should already be in the company wiki and isn't.

You pick the mix. Most teams start with a workshop, then add coaching for the person who's going to own the account day to day.

What it costs

Engagements typically run on a monthly retainer. Pricing depends on team size and which mix you pick. We'll scope it on the call.

For solo coaching (one person, no team), I run two existing tiers: biweekly at $700/month and weekly at $1,749/month.

What I won't do

I won't sell you a training program your team is too new to use. If the people in the seats aren't ready for the level you want them at, I'll tell you on the call and we'll figure out whether to hire someone first, train someone first, or both.

I won't sell you generic Google Ads training you could get on YouTube. The training I do is account-specific, situation-specific, and built around what your team actually needs to do on Monday morning.

If the real gap is strategic, not tactical

Sometimes a team doesn't need more Google Ads training. They need clarity on who they're selling to and what those people are doing in the months before they ever search. When that's the case I'll route you to ExperienceLabs.io, the venture I run for ICP work and pre-contact journey mapping.