Google Ads training taught live, on your account.
Eight one-hour sessions with a trainer who manages Google Ads accounts every day. You bring your account, your team brings their questions, and everyone walks away knowing why the account behaves the way it does.
$3,500 flat. As many seats as you want.
Book a free Training Fit CallSomebody has to run the Google Ads account. Maybe it landed on you when the agency got fired, or when the boss decided the budget should stay in-house. Maybe you volunteered because you're the marketing person and Google Ads is marketing, technically.
So you started figuring it out yourself, and you ran into the same wall everyone does: there's so much to learn that you don't even know where to start. The advice online contradicts itself. Half of it was written for accounts nothing like yours. AI helps, but you can't shake the feeling it's missing things, because it is.
Meanwhile the account keeps spending real money, and every recommendation Google pushes at you is one click away from an expensive mistake.
Why a course won't get you there
The obvious move is a course, and a decent one does part of the job: it hands you the tools. What each campaign type is for, where the settings live, how to build the thing.
What no course can hand you is the understanding underneath the tools. Knowing how to swing a hammer isn't the same as knowing which wall is load-bearing. Google Ads is full of tools that work brilliantly in one account and burn money in another, and the course can't tell you which yours is, because the course has never seen your account. (Most teach on demo accounts, so even the tools arrive secondhand.)
Google's own certification is the clearest example. The coursework teaches theory against invented scenarios you'll never meet in a real account, almost none of it translates into something you can do Monday morning, and in several places it tells you things that are flat-out untrue, but happen to be profitable for Google. Passing it proves you studied Google's answers, not that you can run an account.
To be clear, this training covers the what and the how in full. You'll leave knowing how to build campaigns, structure ad groups, read the reports, and make changes with your own hands. The difference is that all of it sits on top of the understanding: what the algorithm is optimizing for, what Google's recommendations are actually designed to do, and why the platform behaves the way it does. That's what lets you evaluate any tool, any new feature, and any conflicting advice on its own merits, and it's why the people I train end up MILES ahead of anyone who took a course, asked AI, or learned by burning budget on trial and error.
I'm not teaching you to be a Google Ads button-pusher. I'm arming you as a marketing strategist who understands Google Ads.
Taught by someone who still runs ads
Before you hire any Google Ads trainer, ask them one question: when did you last manage an account? A surprising number of trainers and coaches stopped running ads years ago and have been teaching from memory ever since.
I manage client accounts every week. Every change Google ships, I learn in real accounts with real budgets: how the features actually behave, not just how Google says they behave, and which kinds of accounts they're right for.
That's the version of Google Ads you'll learn: the one running in live accounts today.
How the training works
Eight live sessions, about an hour each, on Google Meet, with your account open on screen the whole time. Every example is your keywords, your campaigns, your money. Questions get answered when they come up, in the context of the account you'll be working in the next morning.
One flat price covers the whole engagement, and anyone on your team can sit in. I recommend four or fewer people per session, because Q&A is a big part of how this works and bigger groups tend to derail it.
Sessions are scheduled at whatever pace works for you. Most people book two or three a week so they can finish fast, and that works well early on. Toward the end of the training it pays to leave a few days between sessions, because that's when the homework and the hands-on application in your account start to matter.
If you're an agency training your ad managers, bring a few different client accounts as examples, ideally ones that behave differently (an ecommerce account and a lead gen account make a great pair). Watching the same principles play out across different account types builds judgment faster than any single account can.
The eight sessions
Strategy and the Market Journey Path
The framework for reading any account and knowing what it needs. At any given moment only about 3% of your market is ready to buy, and most advertisers spend their entire budget fighting over that 3% while ignoring everyone who'll be ready next quarter. This session reframes how you think about the whole account, and it transfers to every other channel you touch.
How Google Ads actually works
Auction mechanics, campaign types, and match type logic. Why the settings behave the way they do, so that new features and conflicting advice stop being intimidating and start being evaluable.
Account structure and campaign design
Building a structure that matches your budget, market, and goals. When to segment, when to consolidate, and why simpler structures usually beat clever ones.
Keyword research and ad groups
Finding the terms that bring the right people based on where they are in their journey, and organizing ad groups around intent instead of category.
Search terms and negative keywords
The most valuable and most neglected skill in Google Ads. We read your actual search terms report together, cut waste without cutting volume, and build negative keyword lists that hold up over time.
Bidding strategies
Smart bidding versus manual, how to set targets without breaking campaigns, and the common bidding mistakes that wreck lead quality.
Ad creation
Writing ads that give the algorithm real options to test, in every format you'll actually use. Responsive search ads and what ad strength actually measures versus what Google implies it measures, what makes an image ad earn attention instead of getting scrolled past, and what a video ad has to accomplish in its first five seconds to be worth running.
Conversion tracking and troubleshooting
Google Tag Manager, tags, triggers, and verifying your conversion events actually fire, so the numbers you make decisions from can be trusted.
AI runs through every session: where it genuinely helps with Google Ads work, and where it makes a mess of things.
What you keep when it's over
Every session, recorded. The recordings are yours. Rewatch the bidding session six months from now when you're second-guessing a target change, or hand the whole set to the next person who joins your team.
A custom AI assistant built from YOUR training. After the final session, I take the transcripts from your training and build you a personalized context file and a Claude skill, calibrated to your account and trained on everything we covered together. From then on, your AI stops giving you generic Google Ads advice and starts giving you advice about your account, grounded in the same strategy we built in the sessions. There are consultants charging $3,500 for the assistant alone. I include it at no charge, because the assistant isn't where the value lives. The training is what teaches you what to feed it, how to spot when it starts drifting, and how to recognize when its output is dead on.
Judgment. Not a binder of rules that expire at the next Google update, but an understanding of how the machine works that lets you evaluate whatever Google ships next.
What it costs
$3,500. One payment, whole engagement. That covers all eight sessions, everyone who attends, the recordings, and the custom AI assistant afterward.
After training, most people book a coaching call when Google throws something unexpected at them, which it will. Those are $350 per call, as needed, with no retainer and no minimum.
And if you're not fully satisfied after the first session, I'll refund the whole thing. Nobody has ever asked for one, and I intend to keep it that way.
If you're comparing this to a course
| A Google Ads course | This training | |
|---|---|---|
| Taught on | A demo account selling something you don't sell | Your actual account, live on screen |
| Format | Pre-recorded videos you watch alone | Eight live sessions with questions answered as they come up |
| When Google changes something | The content goes stale | You understand the why, so you adapt (and coaching exists if you want backup) |
| Your team | One login per purchase, usually | One price, everyone attends, recordings shared freely |
| Afterward | The same videos everyone else got | Recordings, plus a custom AI assistant built from your sessions |
| Price | $15 to $2,000 | $3,500 flat |
The course is cheaper. It should be: it was recorded once and sold a thousand times. What you're paying for here is a working practitioner spending eight hours inside your account with you, then handing you the tools to keep going without him.
Who this is for
In-house marketers who own Google Ads as part of a bigger role. Business owners running their own ads who are done guessing. Small marketing teams that want the institutional knowledge to live inside the company instead of renting it. Agency owners who want their junior and mid-level ad managers thinking like strategists instead of following checklists.
Who this is NOT for
If you just need a walkthrough of where the buttons are, YouTube covers that for free. Come back when the account is spending enough that mistakes hurt.
If you want someone else to just run the account, you don't need training, you need ad management. That's a different service and I offer it.
If you have one specific fire to put out rather than a skills gap to close, a single coaching call is cheaper and faster than a full training engagement.
"I'm deeply grateful for the months I've spent learning Google Ads under Ryan's guidance. He has a gift for making a complex, high-stakes platform feel approachable and strategic. Ryan goes far beyond explaining what to do. He teaches how to think while empowering you to confidently manage and optimize your own account. His patience, clarity, and investment in my growth have made a lasting impact."
"Ryan has helped me improve my processes and client communication on three of my accounts this year.
His system for auditing new clients has saved me 5+ hours per client AND improved the quality of my audits. Implementing this has given me much more confidence in making recommendations to my clients.
Ryan has also given me an amazing head start on using AI in my work without sacrificing quality. He's an amazing instructor, and I'd highly recommend him for any professional looking to level up their toolbelt."
"Ryan is a fantastic teacher, patient and thorough. For anyone trying to learn and navigate the world of Google Ads, I cannot recommend his expertise enough. He's the Google Ads Guru."
Start with a free 30-minute call
Before any money changes hands, we get on a Training Fit Call. We'll talk through where you or your team are with Google Ads right now, what you want to be able to do, and whether this training is actually the right path there.
There's no pitch at the end. If a coaching call, a management engagement, or a free YouTube playlist would serve you better, I'll say so, and I send people away regularly. The training only works when the fit is right, and the refund policy means I have no incentive to sell it to the wrong person.
Book a free Training Fit Call
Is the $3,500 price per person?
No. One payment covers the whole engagement, and anyone on your team can attend. Four or fewer people per session works best, since Q&A is a big part of how the training works and larger groups tend to derail it. Agencies are welcome to bring several accounts as examples, which actually makes the training better.
How is this different from a Google Ads course?
A course hands you the tools: what each campaign type does, where the settings live, usually demonstrated on a demo account. This training happens live on your actual account and teaches the understanding underneath the tools, which ones fit your situation, which ones will work against you, and when. That understanding is also why it holds up when Google changes things. Courses go stale. Judgment doesn't.
Do you need access to our Google Ads account?
Read-only access covers most of the training. For the conversion tracking session, edit access to Google Tag Manager is helpful if you want to implement together during the call. Nothing in your account gets changed without you watching it happen.
How long does the training take?
Eight sessions of about an hour each, scheduled at your pace. Most people book two or three sessions a week so they can finish quickly, then space the final sessions out a bit to leave room for homework and hands-on application in the account. If you'd rather compress it or stretch it out, the schedule flexes to you.
We're an agency. Does this work for training our ad managers?
Yes, and agencies get a version of the training individuals can't: bring a few different client accounts as examples, ideally ones that behave differently, like an ecommerce account and a lead gen account. Seeing the same principles applied across different account types is one of the fastest ways to build real judgment.
What do we keep after the training ends?
Every session is recorded, and the recordings are yours to keep and share internally. After the final session, I use the transcripts from your training to build you a custom AI context file and a Claude skill calibrated to your account and everything we covered, so your AI tools give advice about your account instead of generic answers. If you want ongoing support, coaching calls are available at $350 per call with no retainer.
What if the training isn't what we expected?
If you're not fully satisfied after the first session, you get a full refund. Nobody has ever asked for one.