A Google Ads expert who can show you what the account actually did.

Who this is for

You're an attorney with a case that turns, in part or in whole, on what happened inside a Google Ads account. One version is a trademark or impersonation claim, where a company's name appeared in someone else's ad, or an ad showed up when people searched for another business, and the question is whether the advertiser chose that or the platform did. Broad and phrase match can show an ad on searches that only loosely resemble the keyword the advertiser typed in, and dynamic keyword insertion puts whichever keyword triggered the ad straight into the headline, so the exact words in front of your client may have come from a keyword list instead of from anyone writing that headline.

Other versions include a client suing their former agency over wasted spend or mismanaged campaigns, a contract dispute where the standard of care is at issue, and a fraud case where the conversion data didn't match the invoices.

The answers in all of these are often sitting in the account itself: which keywords were added and when, which match types and ad settings were in use, what the search terms report shows the ad actually appeared for, and what changed after anyone complained. The problem you're running into is that most people who know Google Ads can run an account, and far fewer can read one after the fact and explain to someone who has never opened it what the advertiser set up, what the platform did on its own, and where the line between the two sits.

I can.

What I do

I take on a limited number of cases per year as an SME and expert witness. Whether an ad infringes is a legal question that belongs to you and the court, so my part is laying out what the account did and who made each choice. The work usually involves some mix of:

• Account analysis. Reviewing the account at issue, the change history (it only goes back two years, so it's worth having your client export it early), the conversion tracking setup, the campaign structure, the keyword and audience targeting, and the reporting that was provided to the client. For trademark and impersonation claims, that includes which keywords and match types triggered the ads at issue, the search terms they appeared for, and whether dynamic keyword insertion was in use.
• Written expert reports. A clear, defensible written opinion on what was done, what should have been done, and what the difference between the two cost the plaintiff.
• Standard of care opinions. What a reasonably competent Google Ads professional would have done in the same situation. Useful in agency malpractice and similar disputes.
• Depositions and testimony. Available if the case gets there, though most engagements wrap at the written deliverable stage. If it does go further, I can walk a deposition or a courtroom through the material in plain language, and travel is billed as an expense (see Rates).
• Rebuttal. Reviewing the opposing expert's report and identifying where their analysis is wrong, incomplete, or technically off.

Why my background fits

I've been in the Google Ads and PPC agency space since 2016. I've worked with more than 30 agencies and across over 1,000 accounts, from small local budgets to accounts spending millions, across home services, professional services, B2B, healthcare, and several other verticals. I've trained people who have never opened an ad account and coached experts with more than a decade of experience. That breadth is the foundation behind the standard of care opinions: I've seen what good and bad work actually looks like inside accounts of every shape and size.

I'm not a forensic accountant. I'm not a digital marketing generalist. I'm specifically deep on Google Ads, on agency operations, and on what good versus bad work looks like inside a paid search account.

Rates

$500 per hour plus travel expenses, billed in 15-minute increments. Retainer required for new engagements. Standard expert witness terms.

Travel expenses only come up if a deposition or court appearance requires me to travel. I'll send a fee schedule and engagement letter after our intake call.

Conflicts

I'll run a conflict check before accepting any engagement. If I've previously worked with the agency, vendor, or platform team at issue, I'll disclose it and we'll decide together whether it disqualifies me.

FAQ

What do travel expenses include?

Travel expenses cover airfare, lodging, ground transportation, and a flat $100 per diem for meals and incidentals for each day of travel. They only apply if a deposition or court appearance requires me to travel, and the details go in the engagement letter.