by Ryan Baker | Jul 24, 2024 | Uncategorized
In my first marketing agency job, I asked a lot of questions. Like, a lot of questions… I knew about marketing theory, but not about the actual application. I wanted to learn all I could. Everyone was busy, of course, and nobody had the time to answer all of my...
by Ryan Baker | Jul 9, 2024 | Uncategorized
So you’re charging $1000/mo for Google Ads management and you’ve got 20 clients and 2 employees on the PPC team: an ad manager and an account manager. The problem is, you’re paying $12k in labor costs and your team is saying they’re tapped out on bandwidth. You can’t...
by Ryan Baker | Jul 1, 2024 | Uncategorized
I’ve managed hundreds of Google Ads accounts for franchises, ranging from corporate accounts to accounts corporate didn’t know about. I’ve seen them created and managed in lots of different ways, but I’ve seen a couple of things that tend to improve results while also...
by Ryan Baker | Jun 26, 2024 | Uncategorized
Have you ever seen people arguing about which is better, Google Ads or Meta? It’s a heated, ongoing debate that thoroughly misses the point. Comparing Google and Meta Ads is like comparing an SUV to a helicopter. They’re both vehicles designed to get you somewhere,...
by Ryan Baker | Jun 19, 2024 | Uncategorized
Several years ago, I attended a digital marketing conference and was very excited to attend the Google Ads sessions. I distinctly remember one session in which the expert was sharing how he was getting $3 leads from Display campaigns, but the strategy he was sharing...
by Ryan Baker | Jun 13, 2024 | Uncategorized
The following is an excerpt on designing a leadership team intentionally from my Agency Overhaul book. For context, it takes place after discussing human psychology and the ideal agency environment. “In addition to a safe environment, you’ll want to...
