by Ryan Baker | Apr 10, 2024 | Uncategorized
I’ve seen a lot of people talking about AI in agencies, recessions, and future-proofing, so I want to share my thoughts on what it actually means to protect your agency against anything that may come up in the future. What Future-Proofing Means I don’t think there’s...
by Ryan Baker | Apr 1, 2024 | Uncategorized
Last week we talked about Lead Gen vs Ecommerce accounts and which is better. A ton of agencies love ecommerce because of the scalable budgets and the ability to directly monitor sales revenue from your efforts. Ecomm can be a lot of fun, but only when it works. When...
by Ryan Baker | Mar 27, 2024 | Uncategorized
There are so many ways to start and run a marketing agency that I couldn’t begin to list half of them. I’ve consulted with agencies that only help a single industry (a type of niching) and I’ve consulted with a lot of agencies that prefer to help as many different...
by Ryan Baker | Mar 19, 2024 | Uncategorized
A lot of marketing agencies struggle with pricing strategy. I get questions all the time about “how much we should charge for this” or “if we charge more, will we lose sales?”. I’ve certainly fallen prey to the trap of just copying someone else’s pricing because “it...
by Ryan Baker | Mar 12, 2024 | Uncategorized
Select The Best Channel For Each Point Of The Customer Journey We’ve covered the Market (customer understanding), we’ve covered the Offer (how you help), and we’ve covered the Message (landing page & copy). Now it’s time to show you how to actually help your...
by Ryan Baker | Mar 6, 2024 | Uncategorized
Show Them You Understand Them Understanding your client’s customers and crafting the perfect offers makes no difference if you don’t communicate it to the market effectively. The whole point in understanding customers is to be able to communicate in a way that...
