51 – How Many Clients Can An Employee Handle?

Last week I ran a poll on LinkedIn, asking how many Google Ads accounts a single ad specialist should manage. For context, in any agency I’ve ever managed ads, I’ve never had a client load under 30 accounts. The options I gave as responses were: Fewer than 15 15-30...

50 – Maximizing Employee Value – Pt. 3

I’ve shared how Empathy can help you unlock more value from your marketing agency’s employees. We’ve gone over how the power of Vision (your vision and the vision of your employees) can motivate your team and help you retain them longer. The 3rd and final part of this...

49 – Maximizing Employee Value – Pt. 2

Last week I shared about how empathy can help you maximize the value of your employees to your agency. This week I want to go over another powerful tool for maximizing the value your employees contribute to your agency. This one is more focused toward the ambitious,...

48 – Maximizing Employee Value – Pt. 1

The very first issue of The Agency Overhaul Newsletter was about people. People are the 1st pillar of running a successful marketing agency and the pillar that differentiates a marketing agency from a freelancer or solopreneur. “People” can refer to the owner or the...

47 – How Well Can AI Replace Me?

I uploaded 133,000+ words of my content to Chat GPT to see how well it could replace me.  I was surprised to find that it still drew a lot from the generative capabilities after I had added so much content. That said, I had planned to write about how to increase...