by Ryan Baker | Apr 30, 2024 | Uncategorized
Enjoy this podcast interview I gave on the 10x Marketer Podcast. Watch/Listen To The Interview Next week we’ll get back to our regularly scheduled program. Thanks so much for sticking with me! If you’re curious about how I work with agencies or if...
by Ryan Baker | Apr 24, 2024 | Uncategorized
Anyone who has owned a marketing agency for any length of time can attest to the value of referrals. Referrals are the number one source of client acquisition for most agencies and many agencies only grow by referral (though not always by design). The downside to this...
by Ryan Baker | Apr 10, 2024 | Uncategorized
I’ve seen a lot of people talking about AI in agencies, recessions, and future-proofing, so I want to share my thoughts on what it actually means to protect your agency against anything that may come up in the future. What Future-Proofing Means I don’t think there’s...
by Ryan Baker | Apr 1, 2024 | Uncategorized
Last week we talked about Lead Gen vs Ecommerce accounts and which is better. A ton of agencies love ecommerce because of the scalable budgets and the ability to directly monitor sales revenue from your efforts. Ecomm can be a lot of fun, but only when it works. When...
by Ryan Baker | Mar 27, 2024 | Uncategorized
There are so many ways to start and run a marketing agency that I couldn’t begin to list half of them. I’ve consulted with agencies that only help a single industry (a type of niching) and I’ve consulted with a lot of agencies that prefer to help as many different...
by Ryan Baker | Mar 19, 2024 | Uncategorized
A lot of marketing agencies struggle with pricing strategy. I get questions all the time about “how much we should charge for this” or “if we charge more, will we lose sales?”. I’ve certainly fallen prey to the trap of just copying someone else’s pricing because “it...
