by Ryan Baker | Mar 12, 2024 | Uncategorized
Select The Best Channel For Each Point Of The Customer Journey We’ve covered the Market (customer understanding), we’ve covered the Offer (how you help), and we’ve covered the Message (landing page & copy). Now it’s time to show you how to actually help your...
by Ryan Baker | Mar 6, 2024 | Uncategorized
Show Them You Understand Them Understanding your client’s customers and crafting the perfect offers makes no difference if you don’t communicate it to the market effectively. The whole point in understanding customers is to be able to communicate in a way that...
by Ryan Baker | Feb 29, 2024 | Uncategorized
Give Them What They Want (Your Client’s Offer) This is one of the most popular topics in the business world right now. Hormozi popularized the offer because he demystified it and made it simple. He brought attention to the fact that nobody will buy something they...
by Ryan Baker | Feb 21, 2024 | Uncategorized
The biggest factor in client retention is account performance. If you can’t get results for your clients, they won’t stay. It doesn’t matter how nice you are or how well you communicate (the second biggest factor in retention), a few months of losing money will drive...
by Ryan Baker | Feb 13, 2024 | Uncategorized
Imagine you’re building a marketing agency (shouldn’t be too hard to imagine) and you’ve just hired your 17th employee. You’ve got an office manager, an admin, two sales reps, a paid search director, three ad managers, five account managers, a tracking and data feed...
by Ryan Baker | Feb 5, 2024 | Uncategorized
I don’t generally help agencies with client acquisition. By the time an agency needs to work with me, acquisition is not their main problem. They struggle more with keeping the clients they have, or with finding and keeping the right employees. Those problems...
