by Ryan Baker | Jan 30, 2024 | Uncategorized
My first consulting engagement was helping an SEO agency overhaul their PPC service. They were (and still are) amazing at SEO and Web Design, but didn’t know what they were doing with PPC. The only reason they offered it was because they kept watching other agencies...
by Ryan Baker | Jan 23, 2024 | Uncategorized
As a Paid Search Director for an agency with a relatively young PPC Service, I was tasked with auditing all of our accounts. Each account was to receive an audit once per month on top of regular optimizations the specialist was doing and we had about 20 accounts at...
by Ryan Baker | Jan 16, 2024 | Uncategorized
A PPC Agency is only as good as the clients they serve allow them to be. I’ve said many a time that Google Ads doesn’t help companies grow on its own. After last week’s issue, I should revise that by saying it doesn’t help companies grow without a lot of time, ad...
by Ryan Baker | Jan 10, 2024 | Uncategorized
Most marketing agencies don’t do much to help their clients’ businesses grow. Harsh, but true. Especially when it comes to PPC agencies, the business growth generated is usually relegated to capturing existing demand through the addition of new demand capture...
by Ryan Baker | Jan 10, 2024 | Uncategorized
“…most executives will take a look, realize the difficulty in interpretation in 15 – 20 seconds, and go back to shooting from the gut. Even if the report has hidden gold.”- Avinash Kaushik (Former Sr. Director of Global Analytics at Google) I probably get more...
by Ryan Baker | Dec 27, 2023 | Uncategorized
Have you ever been in a long-distance relationship? The reason they’re considered so hard is because you don’t get to spend time with your significant other. You can call them and make the occasional visit, but people that get to spend time with you or your...
