10 – The Assessment I Use & Why

Behavioral assessments are, as covered last week, a valuable way to understand your prospects, employees, fellow leadership, family, etc. There are tons of different behavioral assessments out there. Myers-Briggs, Enneagram, Strengths Finder, DISC, Working Genius,...

9 – How Behavioral Assessments Can Help Your Agency

People are obsessed with personality profiles and behavioral assessments.  Sit in enough coffee shops or scroll through enough social media posts and you’ll find people explaining behavior they’ve seen with comments like “It’s because she’s a 7”, “Well that’s a High D...

8 – How To Create Content For Your Agency

One of the biggest problems with getting new clients for your marketing agency is the overwhelm prospective clients feel when looking for a marketing agency.  Most marketing agencies look the same from the outside. Some have personality that shines through on their...

7 – Hiring Great Help For Your Marketing Agency

They say experience is the best teacher, but only fools learn from experience.  With this saying in mind, I feel confident in telling you that I have definitely been a fool more times than not.  I have had to hire a fair bit in my consulting, as an employee, and for...

6 – Marketing Your Own Agency

Either the cobbler’s children have no shoes or their shoes look terrible.  Like uncomfortable crocs, these poor children would be better off barefoot. That’s the classic issue with marketing agencies. They provide marketing services for their clients, but...

5 – The Agency Easy Button

The “Easy Button” For Agencies There is an “Easy Button” for agencies that makes everything easier.  It’s a magic bullet in a world with no magic bullets. To tell you what it is, I’m going to use a story that illustrates it...