by Ryan Baker | Jun 13, 2024 | Uncategorized
Every time I was called into my manager’s office I was terrified that this would be the time they fired me. I had no reason to think so, of course. My performance was excellent, clients loved me and the value I provided for them, and I wasn’t toxic (yet). In past...
by Ryan Baker | May 29, 2024 | Uncategorized
When I started my own marketing agency, I was blessed to work on a wide variety of accounts. I worked on accounts for friends that only spent $50 and were done (Kickstarter, they were funded, very proud). I also worked on accounts spending $200,000 per month. I worked...
by Ryan Baker | May 20, 2024 | Uncategorized
Over the years, I’ve hired or helped hire a lot of virtual assistants (VAs). I’ve seen some VAs absolutely crush it and others that had me questioning my sanity. As I mentioned in the last issue on how to hire better ad managers every time, some of that comes down to...
by Ryan Baker | May 14, 2024 | Uncategorized
I’ve made a lot of mistakes in hiring Google Ads managers. People told me to hire for personality and train the skills, but I went overboard and hired unqualified people who were nice. I’ve hired people that ended up stealing from the agency. I’ve hired people who...
by Ryan Baker | May 9, 2024 | Uncategorized
If I could just make myself do everything I know I should do, I would be unstoppable. And yet… I watch videos by Alex Hormozi, Gary Vaynerchuk, Alen Sultanic, and other heavy hitters in marketing. I get super motivated and excited to take action. I have clarity...
by Ryan Baker | Apr 30, 2024 | Uncategorized
There is an often overlooked factor in combating employee turnover. Some agency owners hold the view that an employee should be happy with compensation. They believe those who want or claim to need recognition, awards, public praise, etc, are “snowflakes” who should...
